- Resource integration, channel expansion, advertising investment, business cooperation, market research, agency collaboration.
- Market event planning and execution:
- Plan and execute online and offline market events and meetings, collaboratively plan joint promotional activities with partners to expand brand influence.
- Data analysis and optimization:
- Monitor and analyze the effectiveness of marketing activities, optimize marketing strategies and events to improve ROI.
- Customer and KOL relationship management:
- Maintain relationships with key customers, Key Opinion Leaders (KOLs), and partners to promote brand awareness and user acquisition through collaboration.
- Identify and manage brand ambassadors or partners to expand market coverage.
- Product promotion and market research:
- Collaborate with the product team to develop new product promotion strategies to ensure successful market launch.
- Conduct market research to understand competitor trends and user needs, providing support for product and marketing strategies.
- Cross-department collaboration:
- Work closely with product, technology, and other departments to ensure marketing activities align with the overall company strategy.
- Coordinate internal resources to ensure the smooth implementation of marketing plans.
Over 3 years of industry work experiencedeep understanding of CEXdeep understanding of DEXexperience in building marketing teamssuccessful case studiesability to assist and guide team members in negotiations.